All those naked advertisements and those endorsements by one of the best footwear makers in the sports business could not do Chuck Liddell any good at the UFC 115 Liddell vs. Franklin showdown as Rich Franklin pounded and thrashed him like a four year old gets smacked around by its daddy. Considering the tenure and experience of both the fighters who had stepped in to the ring with tremendous support and great expectations from their respective cheer units, one would have definitely thought that the UFC 115 Liddell vs. Franklin bout would get to witness and display a great spectacle of hard fought rounds with some great moves being executed by both the professional Mixed Martial Arts stars.
But oh no, forget a few rounds, this encounter did not even get to complete a single round as Rich Franklin took control early on in the UFC 115 Liddell vs. Franklin encounter and had knocked out his opponent with a few seconds left to go before the clock could mark the completion of the fifth minute. Now Chuck Liddell has more to hide than just a bare rear end; it is all about face saving for him now.